Engaging Students Proactively through Social Media
October 28, 2009
Facebook and Twitter are not the enemy! Students don’t communicate the same way they always have and it is important for professionals to discover and understand the best ways to communicate with them. This seminar will incorporate web and telephone technology to educate participants on how interacting through social media can enhance the effectiveness of campus and organization staffs. Examples of fraternity and sorority communities and organizations that are using social media in innovative and effective ways to better serve their students will be reviewed. Associate members of the Association will also provide resources to help navigate social media more effectively. An excellent skill building opportunity, this seminar will aid those who advise at either the campus or organization staff level. Participants will be able to discuss questions, concerns, and successes they have in their experiences with using social media.
Learning outcomes for this Virtual Seminar Series will include, but are not limited to:
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Participants will learn about different types of social media and how they are effectively being used with students on both the campus and organization level.
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Participants will learn about resources that are available to aid in their efforts to communicate more effectively with their students through social media.
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Participants will gain insight from other participants on their experience of social media and how it is impacting their advisory role.
Presenters
Ethan Fieldman is originally from Orlando, Florida and graduated from the University of Florida with highest honors with a degree in Finance and Economics. During his time at UF, he co-founded a tutoring company for undergraduate students. The company has now grown to be the largest tutoring company of its kind in the U.S., servicing over 10,000 University of Florida, Florida State University and University of Georgia students every semester. In late 2004 during a discussion with several current and past fraternity presidents, he realized the need for a web-based member-portal for fraternity officers to communicate with their brothers. Today, Ethan servers as the President and Co-owner of the Group Interactive Network System, which designs and builds National Greek Organization, Greek Council and Greek Life Websites, Facebook Applications for social networking, recruitment and expansion, online badge ordering systems, social media consulting, hosts and maintains ‘GIN System’ for over 1000 Greek chapters and much more.
Steve Good is the Director of Education & Technology for the Phi Delta Theta Fraternity. After spending time as a Leadership Consultant and the Director of Expansion for Phi Delta Theta, Steve is currently the Director of Education & Technology at the Fraternity’s General Headquarters in Oxford, Ohio. In this position, Steve oversees the Fraternity’s online presence (website, social media, online education, e-communications) and on-site educational conferences (Emerging Leaders Institute, Presidents Leadership Conference, and Recruitment Boot Camp). He has had the opportunity to speak about online technologies in the Greek market at RuffaloCody’s annual Greek Foundations conference and with the GIN System at their annual Greek technology seminar.
Danny Miller is the Assistant Director of Fraternity and Sorority Life at Northwestern University and is a member of Alpha Epsilon Pi. He earned his Master’s degree in College Student Personnel from Bowling Green State University and a Bachelors of Science in Advertising from the University of Florida. Danny has embraced using the internet and social media with the student population as a tool to provide updates, start meaningful dialogue, and establishing positive public relations campaigns.
Tony Roth is the President and Chief Executive Officer of Celect.org, a company of Optimum Interactive (USA) LTD., the leading provider of web-based network services for membership organizations. A serial entrepreneur with over 14 years of experience, Tony has a reputation for starting successful technology companies and managing the turnaround of various businesses in transition. Tony received an undergraduate degree in 1986 from The University of Illinois and holds a masters degree in finance from The New York Institute of Finance. He currently resides with his family in Laguna Niguel, CA.
Primary: Innovator |
A fraternity/sorority advisor implements new programs that benefit community members. An advisor promotes the practical application and effective use of technology to communicate with members, support their positive use of online communities, provide online educational opportunities, and promote the fraternity/sorority experience.
Secondary: Collaborator |
A fraternity/sorority advisor collaborates with and often serves as a liaison among potential members, chapter members, chapter officers, campus faculty, campus administrators, other offices on campus, alumni/alumnae, local volunteer advisors, local house corporation officers, inter/national headquarter staff members, and inter/national officers. The advisor works with these other constituencies on the common goal of positively impacting the reputation and success of the fraternity/sorority community by building partnerships to impact positive change, sharing information regularly, maximizing the reach of limited resources, and developing key partnerships. A fraternity/sorority advisor builds trusting relationships for the betterment of the councils, chapters, and chapter members.
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